Aigbeme joined GSK in July 2014, as Senior Brand Manager, Lucozade and currently, the Marketing Activation Lead, Consumer Healthcare.
Aigbeme has worked across boundaries and delivered market share growth on Lucozade and Ribena. Her strong focus on execution resulted in very successful consumer engagement initiatives like the Big Cash Give Away Promo, Ribena Back-to-School Initiative, Lucozade Cool Zone programme, the two successful Lucozade Sport Marathons and the largest consumer promotion on Lucozade in the last five years - the Lucozade Under-the-Cap Airtime Promo.
Prior to her career at GSK, Aigbeme had been with Guinness Nigeria Plc for six years leading several projects, such as the launch of the Guinness 45cl value pack which enhanced the value proposition on the brand and drove net sales recovery of up to 20%. She has received awards like “Marketing Genius Award” (2009) for launching the Guinness VIP Mobile programme in Nigeria, “Making a Difference (MAD) Award” (2012) for delivering brand profits for the year, “ADVAN Award” for the Best Marketing Campaign (2013) for the Fly-with-the-Eagles campaign for originality and outstanding impact.
She received a B.Sc Microbiology from the University of Lagos and has a professional diploma from the Chartered Institute of Marketing.