Sales and marketing practices We are modernizing the way we sell and market our medicines and transforming the business model the industry has had for many years
We are changing the way we work to further embed our values in everything we do.
We expect our employees and the third parties we work with to act according to our values, patient focus, integrity, respect for people and transparency. We want to understand and, where possible, exceed society’s expectations of us. We have changed the way we do business, often going beyond industry norms, to further embed our values.